Where Have You Been?
You have used some basic tools and developed some introductory social media skills for building your character and persona online. You have joined groups, made friends, and found some terrifically interesting people to follow. Now the hard part; commitment.
The game of social media does not abide part-time involvement. Your friends will out-level you and be running games you cannot join. Your guild members will forget that they ever even invited you to join them. And you will certainly be a patch or two behind after missing only a couple of weeks.
Wow! That sounds a lot like having a very needy boyfriend or girlfriend. And that would be a big downer if they weren’t so damned interesting. So to keep them interested in you, we are going to focus on two habits of social media success, focus and consistency.
You Don’t Need Every Tool for Every Job
The well-known trinity of a good mmo gaming group consists of a tank(damage absorb and aggro control), a healer(to keep everyone alive), and 2-3 damage dealers/support players. It is no different with social media. We are going to associate our tools with these roles and we are going to focus on the ones we always need and then fill those extra 2-3 slots with what is necessary at the time.
So let’s start with our tank, the tool we cannot play the game effectively without. Our tank is going to be Twitter. We are going to focus our social media efforts on reading tweets, replying, retweeting, and just being an all around twitter warrior.
Then in order to keep us going we need our healer, that one social media tool we can use to convey messages longer than 140 characters. This time, you get to choose who your healer will be. It could be Facebook with incredible numbers of fellow social media gamers. It could be Google+ with it’s new kid on the block polish and the mighty company behind it. You could however choose to focus on LinkedIn as your number two and focus on your business contacts and persona.
Then the other two primary social media sites and some other sites/tools we will be discussing in further blogs become your support and damage dealers. They are a dime a dozen, they have their roles and you need them, but you use them when it makes the most sense.
Turning Focus Into Action
Now the math part of our gaming equation; the part where we raise our participation level by being consistent with our commitment and attain level 6 social media novice status.
– Level 6 ONGOING Requirements –
Obtain and maintain 100+ weekly experience points
1 experience point – Retweet or reply 1 time for your area of focus and interest
1 experience point – Follow 1 person on Twitter in your specialty or interest
1 experience point – Create 1 post to your secondary focus site (Your healer site)
2 experience points – Create 1 original tweet with reference to another twitter user and their blog/article
2 experience points – Share another person’s article on your secondary site with your comments
2 experience points – Add a friend, connection, or circled person on your secondary site
3 experience points – Add someone of value to your “Most Influential” Twitter list.
3 experience points – Follow one of the lists of your Most Influential people.
3 experience points – Read an share a meaningful social media article with your followers and relevant hashtags